This is the bike that started it all. 22 years ago we launched the company on the idea that we could improve on an American classic. So we opened up the frame geometry, moved the pedals forward, relaxed the seat angle and gave the entire body some breathing room. The result was a less clunky, more ergonomic ride that features our patented Flat Foot Technology®. And then we dialed it in with our signature Electra style and attention to detail. 22 years later, our Cruiser collection is all grown up. Choose between an alloy or steel frame, single or multiple gears, and a variety of styles and accessories that let your true self shine.
With so many colors and personalities to consider, you’ll want to be sure to notice the brand new Ladies’ Fashion models and Men’s Attitude bikes. They’re pretty sweet. Once you’ve decided on your bike, check out Electra apparel and accessories on electrabike.com for more ways to customize your ride.
Cars, Motorcycles, Fighter planes. If it’s got an internal combustion engine, we like it. But when the situation calls for a little legwork, the Men’s Attitude Cruisers fit the bill. They’ve been pinstriped, chopped, flamed and stretched for a custom look inspired by the hotrod culture. The modified frames and components like tricked out forks, struts, fenders, handlebars, racks and tires give each bike a style of their own. Throw in a little Flat Foot Technology® and you’ve got yourself one sweet ride.